Brevo vs Sendability: Volume-Based Pricing, Different Depth
An honest look at two platforms that both charge per email sent. Where Brevo wins. Where it falls short. What actually matters when your volume crosses 250K emails per month.
The short version
Choose Brevo if:
- You have under 10,000 contacts and need a free tier to start
- You need multi-channel (SMS, WhatsApp, chat) in one platform
- You want simple marketing automation without managing infrastructure
- You send fewer than 250K emails per month and shared IPs are fine
Choose Sendability if:
- You need dedicated IPs included, not as a paid add-on
- You want managed deliverability, not self-service monitoring
- You need real analytics (Tableau dashboards, not basic reports)
- You care about data sovereignty and want to own your infrastructure
- You send 250K+ emails/month and need human operators behind the platform
Feature-by-feature comparison
Not every difference matters for every team. Focus on the rows that affect your business.
| Feature | Brevo | Sendability |
|---|---|---|
| Pricing model | Per emails sent. Unlimited contacts on all plans. | Per domain + CPM. Unlimited contacts. |
| Sending infrastructure | Shared IPs by default. Dedicated IP available as paid add-on (~$250/year). | Dedicated IPs included. Multi-MTA routing (KumoMTA + Sparkpost + SES). |
| Deliverability management | Self-service monitoring. You detect and react on your own. | VDMS automated monitoring with proactive intervention per mailbox provider. |
| Analytics | Open rates, click rates, basic campaign reports. | Tableau dashboards: inbox placement by provider, revenue attribution, segment performance. |
| Data ownership | Brevo hosts your data on their servers (EU-based). | Self-hosted Mautic. Your database, your servers. |
| Lock-in | Proprietary platform. Standard export options. | Open-source Mautic core. Full export anytime. |
| Marketing automation | Visual workflow builder. Solid for SMB flows. | Full Mautic automation: segments, campaigns, decision trees, A/B testing. |
| IP warming | Available only on dedicated IP add-on. Basic guidance. | Managed IP warming with calibrated schedules per mailbox provider. |
| Data cleaning | Basic bounce handling and blocklist management. | Sendability Verify real-time validation. Spam trap detection at point of capture. |
| Support | Email/chat on all plans. Phone support on Business plan ($65+/mo). | Human operators. Direct access. Not chatbots. |
| Integrations | 60+ native integrations. Shopify, WordPress, WooCommerce, Zapier. | Mautic plugin ecosystem + custom API integrations. |
| Modularity | All-or-nothing. You buy the full platform. | Each layer available individually. Use with your existing ESP or deploy the full platform. |
| Multi-channel | Email + SMS + WhatsApp + live chat built in. | Email-focused. SMS and WhatsApp via third-party integrations. |
The cost comparison at scale
Both platforms charge by volume sent. The difference is what's included in the price.
| Monthly emails | Brevo Business | Sendability | What Brevo doesn't include |
|---|---|---|---|
| 100,000 | $129/mo | ~128 EUR/mo | Dedicated IP (+~$21/mo), deliverability management, Tableau, human operators |
| 250,000 | $239/mo | ~173 EUR/mo | Dedicated IP (+~$21/mo), deliverability management, Tableau, human operators |
| 500,000 | $399/mo | ~247 EUR/mo | Dedicated IP (+~$21/mo), deliverability management, Tableau, human operators |
| 1,000,000 | $669/mo | ~394 EUR/mo | Dedicated IP (+~$21/mo), deliverability management, Tableau, human operators |
Brevo prices from brevo.com as of June 2026 (Business plan). Sendability pricing calculated as 99 EUR/domain/mo (yearly) + 0.295 EUR CPM. Sendability includes dedicated IPs, managed deliverability (VDMS), Tableau analytics, and human operator support at every tier.
Where Brevo genuinely excels
We believe in honest comparisons. Brevo is a strong product for certain use cases.
Multi-channel in one platform
Email, SMS, WhatsApp, and live chat built into one dashboard. No third-party integrations needed. For teams running multi-channel campaigns, this is a real advantage that Sendability does not match natively.
Free tier and unlimited contacts
300 emails per day at no cost. Every paid plan includes unlimited contacts. If you have a large list but send infrequently, Brevo's model can be significantly cheaper than per-contact platforms.
Transactional + marketing unified
Brevo handles both transactional emails (order confirmations, password resets) and marketing campaigns in a single platform with a single API. This simplifies the stack for teams that need both.
These advantages matter most when you're under 250K emails/month and need multi-channel reach. As volume grows, the priorities shift from convenience to deliverability infrastructure and real analytics.
Where Sendability wins at scale
The differences that matter most when you're sending 250K+ emails per month.
Dedicated IPs included, not upsold
Brevo runs shared IPs by default. Dedicated IP costs extra (~$250/year) and requires you to manage warming yourself. With Sendability, dedicated IPs come standard. Multi-MTA routing across KumoMTA, Sparkpost, and SES means your sending adapts to each mailbox provider's preferences automatically.
Proactive deliverability, not self-service
Brevo gives you monitoring dashboards and leaves you to interpret the data. Sendability's VDMS system detects reputation shifts at Gmail, Outlook, and Yahoo and intervenes before your placement drops. You find out after the problem is resolved, not after it has already cost you opens.
Tableau analytics vs basic reports
Brevo shows you opens and clicks per campaign. Sendability's Tableau dashboards show inbox placement by mailbox provider, revenue attribution per send, segment performance over time, and engagement decay analysis. The depth difference is visible within the first week.
True data ownership
Brevo stores your data on their servers. They are EU-based (good for GDPR), but it's still their infrastructure. Sendability runs self-hosted Mautic on EU geo-repatriated servers you control. Open-source core. Full export anytime. If you leave, you take everything with you.
Human operators, not ticket queues
When your deliverability drops after a campaign, Brevo offers email or chat support. Sendability connects you to a human operator with 20 years of deliverability experience who has managed infrastructure for enterprise senders. The difference shows when something actually breaks.
Modular deployment
With Brevo, you buy the full platform. With Sendability, you can deploy just VDMS for deliverability intelligence, just data cleaning, or just analytics, and keep your existing ESP. Every layer works standalone. When you're ready for more, the full platform is there.
Common questions about switching
Yes. We handle the full migration: contacts, segments, automations, transactional email templates. Most Brevo migrations complete within a week. Your subscribers won't notice the switch.
No. We manage IP warming with calibrated schedules per mailbox provider. During the transition, we run parallel sending to maintain your inbox placement while the new infrastructure builds reputation. This is especially important when moving from Brevo's shared IPs to dedicated ones.
Sendability focuses on email deliverability and infrastructure. If SMS and WhatsApp are core to your marketing, you can use Sendability for email alongside a dedicated multi-channel tool, or keep Brevo for those channels. Our modular approach means you don't have to choose one platform for everything.
If Brevo meets your needs and you're under 250K emails per month, it may be the right choice. We built Sendability for teams that need dedicated infrastructure, managed deliverability, and real analytics. Run the diagnostic. If the numbers don't justify a switch, we'll tell you honestly.
Brevo stores data in EU data centers, which helps with GDPR. But EU hosting and data sovereignty are different things. With Brevo, your data lives on their infrastructure under their terms. With Sendability, your data lives on servers you control, running open-source software you can inspect. You decide where the data sits, who accesses it, and what happens to it if you leave.
See if switching makes sense for your business
Get a 15-minute diagnostic. We'll show you the numbers: what you're paying now, what Sendability costs, and what changes in deliverability and infrastructure.
Book Your DiagnosticNo pitch. No pressure. If Brevo is the right fit, we'll tell you.
Or email us at hello@sendability.com