Email infrastructure, deliverability, and agentic systems -- from the operators who run them.
Most teams don’t leave their ESP because the marketing failed. They leave because the infrastructure did – shared IPs that tank deliverability...
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Most email platform pricing looks reasonable at 10,000 contacts. At 500,000 contacts, the same platforms become the second-largest line item in your...
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The most counterintuitive finding from this year’s data: affiliate senders with properly warmed dedicated IPs and list hygiene in place are now...
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Profitable email deliverability is not a configuration problem your IT team solves once and forgets. It is a revenue variable that compounds...
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Self-hosting Mautic looks straightforward on paper. You spin up a VPS, follow the install docs, and you have a fully open-source marketing...
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If you’re sending 200,000+ emails per month through HubSpot and your spam complaint rates are climbing or your invoice is starting to...
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Klaviyo is genuinely good at what it does. The segmentation is precise, the e-commerce integrations are tight, and the automation flows work...
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Quick verdict: If you send fewer than 50,000 emails per month, have a small team, and run straightforward campaigns, Mailchimp is a...
Read article →Quick verdict: If you send fewer than 50,000 emails per month, have a small team, and run straightforward campaigns, Mailchimp is a...
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