Predictable pricing. No contact tax.
Your ESP charges you for stored contacts. We charge a fixed monthly fee for managed infrastructure, plus consumption based on what you actually send. Deploy the full platform, or pick individual layers. You pay for what you use.
The math at every scale
Sendability includes managed Mautic, dedicated IPs, KumoMTA, VDMS deliverability management, Tableau analytics, data cleaning, and human operator support.
| Contacts | Mailchimp | HubSpot | Klaviyo | ActiveCampaign | Sendability |
|---|---|---|---|---|---|
| 25,000 | $250-500/mo | ~$1,800/mo | ~$400/mo | ~$229/mo | 300 EUR/mo |
| 50,000 | $385-800/mo | ~$3,500/mo | ~$720/mo | ~$386/mo | 300-500 EUR/mo |
| 100,000 | $1,075+/mo | ~$4,500/mo | ~$1,380/mo | ~$687/mo | 300-500 EUR/mo |
| 250,000 | $2,500+/mo | Custom | Custom | Custom | 500+ EUR/mo |
| 500,000+ | $4,000+/mo | Custom | Custom | Custom | Custom |
Fixed fee for infrastructure. Consumption for what you send.
Fixed fee for managed infrastructure and deliverability monitoring, plus consumption for actual sending volume. For teams ready to own their email stack.
- Managed Mautic instance (self-hosted, your data)
- Dedicated sending IPs
- KumoMTA enterprise delivery engine
- VDMS basic monitoring & alerting
- Core data cleaning (Sendability Verify)
- IP warming management
- Technical support
- Pay only for volume sent, not contacts stored
Full agentic platform with advanced analytics, content engine, and consumption-based sending. For teams that want maximum performance.
- Everything in Core
- Tableau Analytics as a Service
- Advanced VDMS intervention & optimization
- BrandExpand content credits
- Revenue attribution dashboards
- Priority support
- Segment performance analysis
- Monthly strategy review
Enterprise-grade managed operations with white-label capabilities. For agencies and high-volume senders.
- Everything in Growth
- White-label rights
- Dedicated human operator
- Custom SLA
- Multi-tenant management
- Custom integrations
- Unlimited BrandExpand
- Quarterly business review
Need just one layer? Start there.
Every layer works independently with your existing infrastructure. No need to switch your entire stack. Add more layers when the value is clear.
Managed Mautic
Self-hosted marketing automation. Your data, your instance. We manage the infrastructure.
KumoMTA Sending
Dedicated sending infrastructure. Rust-based MTA with your own IPs. Plug into your existing CRM.
VDMS Deliverability
Automated reputation monitoring and intervention across Gmail, Outlook, Yahoo. Works with any MTA.
IP & Domain Warm-up
Managed warming service for new IPs or domain migrations. Calibrated per mailbox provider.
Tableau Analytics
Executive dashboards. Revenue attribution. Inbox placement by provider. Connects to any data source.
Data Cleaning
Real-time email validation at point of capture. Spam trap detection. Batch list hygiene.
BrandExpand Content
AI content engine. SEO-optimized articles, LinkedIn posts, newsletters in your brand voice.
Want the full experience?
Deploying all seven layers together starts at 300 EUR/month. The full platform is always the best value.
See Platform Plans AboveIncluded in every platform plan
No per-contact pricing. Sending volume billed on consumption. No surprise overages. Each of these is also available as a standalone module.
Self-hosted. Your data. Full export anytime.
Your reputation depends on your behavior, not others'.
Rust-based. 7M+ messages/hour capacity.
Per-mailbox-provider reputation tracking.
Calibrated warming schedules per MBP.
Human operators. Not chatbots.
Questions
It's not cheaper. It's differently priced. Contact-taxed ESPs charge for how many contacts you store. We charge a fixed fee for managed infrastructure plus consumption based on actual sending volume. You pay for what you use, not what you store. At 50K contacts, Mailchimp charges $385-800/month for shared infrastructure. Sendability starts at 300 EUR/month fixed fee plus sending costs for dedicated infrastructure, managed deliverability, and human operator support.
Yes. Self-hosted Mautic. Your database. Your infrastructure. Full export anytime. No lock-in. When you own the data, you own the relationship with your audience.
You take everything with you. No lock-in. Open-source core. Your contacts, segments, automations, and sending history are yours. We believe in earning your business every month.
Depends on migration complexity. We'll tell you during the diagnostic. Simple migrations from Mailchimp or Kit are straightforward. Complex enterprise migrations with custom integrations require more setup.
Month-to-month after initial 3-month onboarding. We earn your business every month. The onboarding period covers IP warming, migration, and initial optimization.
Yes. Every layer works independently. If you already have an ESP and just need deliverability monitoring (VDMS), or data cleaning, or analytics, you can deploy that single layer with your existing infrastructure. No need to switch everything at once.
The full platform (starting at 300 EUR/month) is always the best per-layer value because the layers are designed to work together. Individual layers are priced based on scope and volume. Book a diagnostic and we'll show you the numbers for both options so you can decide what makes sense.
Absolutely. Many clients start with managed Mautic or VDMS deliverability, then add layers as they see the value. There's no penalty for starting small. When you're ready for the full platform, we migrate you to a bundled plan at the better rate.