White-label managed email for your clients. You keep the relationship.
Offer dedicated email infrastructure under your brand. Sendability handles deliverability, infrastructure, and operations. You handle strategy and client relationships.
One agency partner = 5-50 clients. No minimum volume. Start with one client.
Three problems every email agency hits at scale
ESP pricing kills your margins
Your clients' Mailchimp bills grow with their contact lists. You can't mark up a cost you don't control. Every pricing change from the ESP compresses your margin further.
With Sendability, you buy wholesale at a fixed cost and set your own pricing.
Account suspensions you can't prevent
Mailchimp suspends accounts without warning. Your client's campaign goes dark. You scramble to fix it. Your credibility takes the hit, not the ESP's.
With Sendability, each client gets their own infrastructure. No shared risk.
Shared infrastructure limits results
On shared IPs, your best client's deliverability suffers because of someone else's spam. You can't fix what you don't control. And you can't explain it to clients.
With Sendability, each client gets dedicated IPs. Their deliverability depends on their behavior alone.
What the agency partnership includes
Wholesale pricing
Each client instance starts from ~200 EUR/month wholesale. You set the price to your clients. Typical resale: 400-600+ EUR/month. Your margin. Your terms.
White-label dashboard
Clients see your brand, not Sendability. Login page, dashboard, and email templates carry your agency identity. We stay invisible.
Per-client infrastructure
Each client gets their own Mautic instance, their own dedicated IPs, their own sending reputation. No cross-contamination between accounts. No shared IP risk.
Managed deliverability
Sendability's VDMS monitors each client's sender reputation per mailbox provider. When something shifts, we intervene. You report the results. We do the plumbing.
IP warming handled
New client onboarding includes managed IP warming with calibrated schedules. We handle the technical ramp-up so you can focus on the strategy.
Agency support channel
Direct line to our operations team. Not a shared support queue. When your client has an urgent issue, you reach a human who knows their infrastructure.
Module-level resale
Not every client needs the full platform. Offer VDMS deliverability to a client who loves their ESP but hates their inbox placement. Offer data cleaning to a client drowning in bad contacts. Each layer is a standalone revenue stream for your agency.
The economics of becoming an infrastructure partner
Stop reselling ESP seats. Start selling managed email infrastructure with real margins.
| Scenario | Your cost (wholesale) | Client price (you set) | Your monthly margin |
|---|---|---|---|
| 1 client, 50K contacts | ~200 EUR/mo | 500 EUR/mo | 300 EUR/mo |
| 5 clients, mixed sizes | ~1,000 EUR/mo | 2,500-3,000 EUR/mo | 1,500-2,000 EUR/mo |
| 10 clients, mixed sizes | ~2,000 EUR/mo | 5,000-6,000 EUR/mo | 3,000-4,000 EUR/mo |
| 20+ clients | Volume discount | You decide | Scales with you |
| Module resale (e.g., VDMS only) | From ~50 EUR/mo | 150-300 EUR/mo | 100-250 EUR/mo per client |
Compare this to marking up Mailchimp, where the ESP controls the base cost and your margin shrinks with every pricing update.
Three steps to launch
Apply
Tell us about your agency, your clients, and your email volume. We'll evaluate the fit and get back to you within 48 hours.
Onboard your first client
We set up the white-label dashboard, provision the Mautic instance and dedicated IPs, and manage the IP warming. You migrate the client.
Scale
Add clients at your pace. Each one gets their own infrastructure. Volume discounts kick in as you grow. No commitments beyond month-to-month.
Apply for Agency Partnership
No minimum volume. No long-term commitment. Start with one client and grow from there.
Prefer to talk first? Email us at hello@sendability.com